Area of Focus#
Lynn is responsible for crafting strategies that expand WRA’s digital presence and deepen supporters’ engagement in the fight against climate change in the West. Her role includes developing email campaigns, managing website content, supporting fundraising initiatives, and using data-driven insights to reach key audiences.
Background#
Lynn launched her career working as a legislative aide in the Colorado State Capitol, where she honed her skills in research, stakeholder engagement, and policy development. After earning her bachelor’s degree, she transitioned to working in Oregon’s wine industry, where her knack for customer engagement and leadership led her to marketing and management roles at family-owned wineries. By building direct-to-consumer digital marketing programs, Lynn helped boutique wineries carve out brand distinctives, increase sales, and broaden their customer bases.
In 2020, Lynn brought her digital skills to climate advocacy as the lead digital organizer with Environment America, where she spearheaded multi-channel campaigns that amplified critical conservation policies. She also led a digital campaign through Environment America’s sister organization (U.S. PIRG) to increase COVID-19 vaccination rates by connecting communities with transportation barriers and information gaps to accessible clinics and trusted messengers.
Education#
- Bachelor of Arts from George Fox University in Philosophy
Favorite thing about the West#
The West’s dramatic beauty and rugged terrain bring out the best in us: resilience, creativity, and interdependence.
