Area of Focus
As the Associate Director of Marketing, Haley is responsible for developing and implementing integrated marketing communications strategies to cultivate a base of supporters, enhance WRA’s thought leadership and reputation among key audiences, increase the organization’s online presence, and achieve programmatic goals to advance overall work.
Background
Prior to joining WRA in 2022, Haley gained extensive experience in the communications and editorial field working with literary magazines, outdoor industry publications, including a mentorship-based women’s outdoor advocacy organization focused on developing female writers in the outdoor industry, and environmental outlets. She previously worked for an international peacebuilding NGO managing global communication strategy, policy, and production across six different programs in Somalia/Somaliland, Colombia, Vienna, and D.C.
Haley also managed communications, media relations, and marketing for the Town of Breckenridge, Colorado, with a focus on sustainable economic development, equity and inclusion, and climate impacts to mountain communities. In her spare time, Haley does advocacy work for increased outdoor access, libraries, equity, and the arts.
Education
- Bachelor of Arts in English Literature and Political Communication from Colorado Christian University
- Master of Arts in Literature and Creative Writing from the University of Denver
Haley’s graduate work focused on narratives in environmental literary theory and how rhetoric can be used in the climate change movement to inspire political consensus and action. She is currently enrolled in the Public Policy Analysis Certificate program at the University of Colorado Denver School of Public Affairs.
Favorite thing about the West
Waking up in my tent above 10,000 feet to the alpenglow and making coffee with my aero press while the sun rises. The colors of Moab at sunset. Taos and A-Basin ski areas. A well-built MTB trail through an aspen grove. Green Chiles. The feeling when you’re the first one out on a powder day. When the deep blue sky glitters onto soft, fresh snow. Identifying wildflowers and foraging for mushrooms. The people of the West and the fact that the West is resilient and poised to tackle some of our toughest issues.
