Collaboration — the act of working jointly to produce or create something — is at the heart of everything WRA does. Collaborations with donors help propel significant state action, with a strong community behind every one of WRA’s wins for the West. Individuals, families, foundations, and businesses trust us to deliver transformative impact that moves climate solutions forward.
Particularly fruitful collaborations come from our partnerships with business sponsors. Mission alignment and shared values with businesses of all sizes bring about meaningful investments to sustain the environment, economy, and people of the West. We are grateful for two such partners that demonstrate this potential — Aveda and Kind Design.
Aveda
The well-known beauty brand Aveda has been a longstanding, invaluable partner to WRA. Their mission is to care for the world we live in, from the products they make to the ways in which they use business as a force for good. Committed to setting an example for environmental leadership and responsibility, Aveda maintains its status as a certified B Corp and holistically considers the impacts of their decisions.
One way they give back to the community is through an annual Aveda Earth Month in April. Aveda hair salons fundraise for local nonprofit partners that promote clean water. For over 15 years, WRA has been honored to be a beneficiary of Aveda Earth Month, which has raised over $2.3 million to date to save water and protect rivers. Aveda’s support, combined with that of other donors, has enabled WRA to safeguard four major rivers for wildlife and
recreation: the Colorado, Dolores, Gunnison, and San Miguel. These protections positively impact tens of millions of Westerners who rely on water from these rivers for their lives, livelihoods, culture, and recreation.
Altitude Salon chooses to partner with WRA because, as an Aveda salon, we care for the world we live in, and we want our actions to reflect our values. Partnering with WRA allows us to give back to a cause that affects our local community. We strive to make a difference every day through the services we offer, the products we sell, and the organizations we partner with.
Kind Design
What started as a small eco-minded business in Boulder, Colorado, created by outdoor enthusiasts Baz and Kristen Redd blossomed into a full-fledged clothing and design company. As one of WRA’s official business sponsors, Kind Design is an incredible collaborator in the fight against climate change and its impacts across the West. The landscape-centric clothing and design brand generously donates $2 from every product sold to WRA to preserve the West for future generations.
Over the last five years, the partnership with Kind Design has raised nearly $10,000. This collaboration is creating a healthier West for all by working to conserve the resources that matter most — our land, air, and water. We can all appreciate the Kind Design motto of spreading a little kindness toward the earth and the people and creatures who call it home. WRA is honored to have such a committed sponsor — one that values our climate future and is actively part of the solution.
When deciding to team up with an environmental nonprofit, WRA was an easy choice. Kind Design was founded with the intention to spread kindness toward the earth and others through clothing and design. Being a raft guide in the summers and ski patroller in the winters, I always wanted to help protect the amazing rivers and mountains I called home. WRA gets the job done where it has a lasting impact, achieving measurable results that are beyond impressive.
Collaborative efforts with business partners directly fuel WRA’s tireless work to advance clean energy and protect air, land, water, and wildlife. Thanks to Aveda, Kind Design, and many other generous donors, our team of experts makes change possible and advocates for ambitious climate solutions.
