Our Expert Staff

WRA’s team of experts has three decades of working where decisions are made, sweating the details, creating evidence-based solutions, and holding decision makers accountable.

Allie Ruckman

Communications Manager

Department

Marketing & Communications

Office Location

Boulder, Colorado

Area of Focus:

Allie works to uphold and evolve the organizational brand while increasing WRA’s ability to influence decision makers, donors, partners, reporters, and others. She guides and executes a broad range of public relations activities targeted to key audiences specific to WRA’s work on western lands, transportation electrification, and Nevada and New Mexico-based clean energy priorities. She collaborates across multiple coalitions to elevate the expertise and policy goals of WRA in service of WRA’s mission to sustain the environment, economies and people of the West.

Background:

Allie joined WRA in 2024 with a holistic background in multimedia communications strategy and marketing. She grew up in Boulder, Colorado and spent her childhood exploring remote corners of the Interior West alongside Utah-, Colorado- and Arizona-based family members and friends.

Before joining WRA, she served as the Multimedia Communications Manager for the Colorado State University College of Natural Sciences, translating complex scientific research into digestible and human-centered stories for a wide array of key audiences in both digital and print. She has expertise in PR writing, photography, videography, data-backed social media strategy, graphic design and print publication development. She is excited to marry her lifelong passion for political advocacy and environmental protection with her career in mission-driven communications.

Accomplishments:

In 2020, Allie developed a diversity, equity and inclusion focused storytelling series to bring awareness to the sciences’ racist and colonial origins, while uplifting and celebrating the stories of historically marginalized people in STEM. The series ran for her four-year tenure at CSU’s College of Natural Sciences and was translated across digital and print mediums.

Allie overhauled the College of Natural Sciences social media strategy and implemented robust data-tracking and content management systems, yielding an average 28% engagement rate (on reach) and a 220% increase in Instagram followers over four years.

Education:

  • Bachelor of Arts in Journalism and Media Communication with an interdisciplinary environmental affairs minor from Colorado State University.

Favorite thing about the West:

The smell of the desert after rain and the magnificent, horizon-to-horizon sunsets.

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