Western Resource Advocates (WRA) is seeking a passionate and motivated Communications Manager to support communications efforts and strategy across the organization and its programs. The Communications Manager reports to the Director of Marketing and Communications and is an integral part of the Marketing and Communications Team that works to uphold the organizational brand while increasing WRA’s ability to influence decision makers, donors, partners, reporters, and others to accomplish the organization’s mission and objectives.
The Communications Manager is primarily responsible for guiding and executing a broad range of public relations activities targeted to key audiences across WRA’s programs and states that advance specific organizational and programmatic priorities. The ideal candidate will be a highly motivated strategic thinker who possesses sound judgment and strong decision-making skills. This position offers an excellent chance to work with other communications and conservation experts, with opportunities for professional growth and expanding knowledge of environmental issues and evidence-based solutions to combating climate change.
About Western Resource Advocates
WRA fights climate change and its impacts to sustain the environment, economy, and people of the West. We respect the different needs of diverse people and partner with them to develop a shared vision for progress—one that advances communities while protecting biodiversity.
Our team of policy experts, scientists, economists, and attorneys has a 30-year history of working where decisions are made, sweating the details, creating evidence-based solutions, and holding decisionmakers accountable. This on the ground work with policymakers and other advocates advances clean energy, protects air, land, water, and wildlife—and sustains the lives and livelihoods of the West.
The position can work remotely from either New Mexico or Nevada specifically, or can be based in WRA’s Santa Fe or Carson City offices; or a hybrid of the two. WRA employees are encouraged to work from home during the COVID-19 pandemic. Some occasional travel within WRA’s region will be required for collaboration with WRA staff and stakeholders.
Responsibilities and Activities
- Work closely with program and Government Affairs staff to develop and execute communications campaigns related to specific WRA priorities, and utilize communications strategies and tactics to achieve policy and advocacy objectives.
- Create targeted communications materials, including messaging, press releases, and op-eds in coordination with staff to shape narratives, influence decision makers, and advance policy priorities.
- Work collaboratively with partnering organizations and coalitions throughout the region to shape and implement successful shared strategies.
- Act as a WRA brand ambassador internally and externally to educate staff and create buy in around the brand’s importance and the organization’s overall marketing and communications efforts.
- Collaborate with marketing staff to support the development of messaging in digital communications, such as blogs, emails and advocacy actions, as well as print collateral around specific priorities.
- Support program and Government Affairs staff with developing talking points, fact sheets, public comments, articles for publication, grant materials, and other content, as requested.
- Support the President and Development team with storytelling and donor communications efforts, as requested.
- Cultivate and maintain relationships with key reporters across WRA’s states and keep up-to-date media lists.
- Facilitate earned media opportunities in collaboration with program staff and provide interview coaching, messaging guidance, and logistics support, when needed.
- Contribute story ideas, opportunities, ideas, content, and feedback that illustrate the impact of WRA’s work for broader marketing and communication efforts.
- Travel throughout the region and to regional offices for meetings, conferences, retreats and reporter meetings. (10%)
EXPERIENCE & EXPERTISE
- Demonstrated success using a variety of communications strategies and tactics to persuade and influence diverse audiences on complex subjects.
- Experience producing compelling content and collateral, including press releases, op-eds, messaging, and web content to educate and influence target audiences.
- Highly skilled and experienced writer capable of breaking down complex subjects into simple terms that are understandable and compelling for media, donors, partners and decision makers.
- Expertise in working with media to shape productive narratives aligned with programmatic goals.
COMMUNICATION & RELATIONSHIP CULTIVATION
- Exceptional communication skills – written, verbal, interpersonal and presentation skills, including the ability to communicate articulately, persuasively, and effectively with varied audiences.
- Aptitude for translating complicated technical concepts into accessible written and spoken content.
- Ability to build relationships and collaborate effectively with a variety of internal and external stakeholders.
- Demonstrated success in garnering earned media coverage and cultivating long-lasting relationships with journalists.
- Experience working effectively and diplomatically with coalitions and partner organizations to advance shared objectives.
- Experience creating and executing successful communications plans and advocacy campaigns across an organization and with coalitions.
- Strong organizational and prioritization skills, with excellent attention to detail and follow through.
- Ability to stay nimble and organized while managing multiple projects and competing priorities.
- Driven, highly motivated self-starter.
Additional Skills and Learning Opportunities
This section is made up of skills that a candidate may come in with, and if not, may be trained on the job. They are not required and candidates who do not possess these skills yet, should not be discouraged from applying.
- An understanding of the politics and landscape surrounding the issues WRA works on at the national level and across our seven-state region.
- General knowledge of clean energy, climate change, land and wildlife conservation, and/or environmental issues.
- Multilingual skills a plus.
Prolonged periods of sitting at a desk and working on a computer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Salary and Benefits
The salary range for this position is $50,000-$65,000 annually; salary depends on relevant experience and new staff rarely start at the top of the range. WRA’s excellent benefits package includes health, dental, and vision coverage, a 401(k)-retirement plan, life & disability insurance, 3 weeks paid vacation leave, sick leave, parental leave, and sabbatical leave after five years. WRA’s offices are closed December 25 – January 1 for Winter Break. Position is full-time exempt.
Deadline to Apply: Open until filled with priority review starting on Tuesday, January 4, 2022
Diversity and inclusion are a critical component of our business strategy, mission and vision. We welcome candidates from an array of backgrounds and experiences to join our team. Learn more about our commitment here: https://westernresourceadvocates.org/#commitment-to-diversity.
Western Resource Advocates is an equal opportunity employer (EOE) and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, gender, sex, gender identity, sexual orientation, national or ethnic origin, age, disability, marital status, amnesty, or veteran status.
Apply to be WRA’s Communications Manager!
Thank you for your interest in the Communications Manager position with Western Resource Advocates. Complete the two forms below to apply for the position. You will need to upload the following in PDF format:
- Cover letter to the attention of Meagan Kadlec, Recruitment and Hiring Manager, describing your relevant qualifications and the reason for your interest in WRA and this position; and
- Resume; and
- Writing sample (no more than five pages; sole authorship).
Please direct any questions about this position or application process to firstname.lastname@example.org.