WRA Board of Directors

Jamie Starr is the Global Director of Sports Marketing for The North Face where he leads the brand’s athlete, expedition, event, and partnership strategies. Prior to The North Face, Jamie served several marketing roles in the outdoor industry, including Vice President of Marketing at DPS Skis, head of North American marketing for the Oberalp Group of mountaineering brands (Dynafit, Salewa, Wild Country, and Pomoca) and Marketing Manager for ski apparel brand Spyder Active Sports.

Before entering the outdoor industry brand space, Jamie began his career as a practicing lawyer, having studied natural resources law at the University of Colorado Law School in Boulder, serving as an editor for the Colorado Journal of International Environmental Law and Policy, and interning with both the National Wildlife Federation’s Rocky Mountain Natural Resource Center and in the lands department at Western Resource Advocates. Jamie hails from Crested Butte, Colorado, where his mountain obsession all began.

“By leveraging a unique combination of legal, policy, and scientific expertise, WRA offers a thoughtful approach to addressing our era’s most pressing environmental issues by working effectively across stakeholder groups to craft mutually beneficial solutions. The result is tangible movement toward a more sustainable future for communities, businesses, and ecosystems in the West. I’m honored to serve on the WRA Board in such pivotal times.”