The 2023 Conservation in the West Poll shows that Westerners, across demographic and political spectrums, are hungry for climate solutions – but agreement isn’t enough, we must act. Let’s talk about next steps to act on climate in the West.
WRA is embarking on bigger and bolder goals than ever before to fight climate change. We believe this boldness requires a brand identity that reflects our ambitious plans, pragmatic path forward, and passionate experts. The mounting impacts of the climate crisis require fresh ideas. As the climate crisis and its impacts are evolving, so are we.
Water in the West is a cyclical process that flows through the seasons – snow blankets the mountains in the winter and early spring, then melts and runs off into rivers and lakes, and helps to fill our reservoirs through the late spring and summer months that eventually flow into our homes across the West. Come fall, the process begins anew. In the Colorado River Basin and areas that receive Colorado River water, this process provides drinking water to upwards of 40 million users across seven US states and northern Mexico.
