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WRA & Aveda Corporation Partnering for a Third Earth Month Campaign in 2009!

Western Resource Advocates is proud to be Aveda Corporation's Earth Month partner for a third year in a row!  As part of the Earth Month campaign, Aveda salons and spas will host a series of events in March and April 2009 to benefit WRA's Water Program.

WRA’s water program focuses on meeting human water needs while also protecting the West’s rivers, lakes, and aquifers. Finding this balance is especially challenging and important in the arid West where population is rapidly increasing. WRA works in some of the fastest-growing cities to help planners develop and implement conservation programs that range from sustainable landscaping guidelines to rebates on water-saving appliances.

Walk for Water: Walking in the Shoes of a Thirsty World

To raise money for their Earth Month partners, such as WRA, and to raise awareness of the true value of water, Aveda is hosting a series of 6K walks worlwide. The 6 kilometer(4 mile) distance is an important milestone because it is the length that many women in developing countries must walk to get clean water for their families.

This April, Aveda walkers will mirror these footsteps—to remind us how precious clean water is, and to help make it available to all. During the week of Earth Day, April 22nd, Aveda salons and spas around the world are taking a 6K walk to raise awareness and funds for local clean water organizations. And by partnering with JustGive.org, we’ve made it easy for you to donate online. A short trip to their website will make great strides toward cleaner water.

Highlights from 2008's Earth Month

The 2008 Earth Month campaign was succesful in raising money for WRA and increasing awareness of its Water Program.  Click here for a wrap-up of the fundraising activities and how they helped protect the water resources of the West.

One Lucky Ticket

It was the only ticket he purchased, but for Timothy Tobin, a carpenter from Boulder, it was all he needed to win a new Toyota Prius. His name was selected at a drawing held at Ten Salon and Spa in Loveland May 18th, one of many Earth Month fundraisers held by local Aveda salons and spas to raise funds for WRA.

Ten Salon and Spa accepted the challenge to do something big for their Earth Monthactivity, organizing a raffle for the fuel efficient and clean running Prius hybrid car. “Last year we raised $1,500, but we felt we could do much, much more,” said Courtney Anderson, the Assistant General Manager for Ten. To get the vehicle, Anderson worked with Pedersen Toyota Scion and received local assistance to make this happen. “They believed in who we are and what we were doing,” said Anderson.

WRA thanks all the Aveda salons who participated in the raffle and everyone who supported WRA by purchasing tickets! Together, our efforts can help ensure that clean and accessible water is available to everyone while maintaining the health of the West’s precious water sources.